Story

My name is Andy and I am CEO and founder of ASN Clothing. I’m an ABC (American Born Chinese) and I was born and raised in Boston, MA. I am currently a college student majoring in Business Marketing and Graphic Design. ASN is a clothing brand based on Asian Culture and Foreign Lifestyle. It stands for “Always Staying Native,”.. meaning that people should be proud of who they are and where they came from. 

During my childhood years, I grew up in Chinatown (Boston, MA) and moved to the suburbs in 1997 when I was only 5 years old. This move changed my life because I became the minority around the area I lived in. As time went on, my culture and language began to fade away. It got to the point where I couldn’t even have a conversation with my great-grandparents anymore. I never realized it until I started listening to Asian American Artists on Youtube. (Jin, Snacky Chan, Thai Viet G, Drew Deezy, etc.) They spoke about the struggle of Asian Americans such as racism and stereotypes, and after listening to their lyrics and stories, I realized that we all experience the same things. I have dealt with racism and hatred every day in the suburbs so I decided that I wanted to make a change. I never want anyone else to deal with what I’ve been through in life. So I think it’s important for us all to look out for each other. Through my clothing brand, I hope that I can reach out to people and encourage them to stay true to themselves and just ignore what others think.

In my senior year of high school, I took a class in Graphic Design and fell in love with it. After working on a few of my own designs, I thought it would be cool to have them printed on t-shirts. I wanted to wear something that I created myself rather than wearing another person’s brand and advertising for them. Everywhere I went, I noticed that everyone wore the same brands over and over again. I was sick of how everyone had the same clothes on, so I decided to create my own brand. 

During my freshman year of college, I was never really a party person. Since I didn’t drink or smoke, I spent most of my time in my dorm room coming up with new ideas and designs for my clothing brand. Instead of wasting my time partying, I worked every single night designing new shirts and doing research on how to run a clothing brand. 

The goal of this brand is for people to be themselves and not care about what others think of them. I want people to feel free to wear whatever they want; regardless of what other people think. I believe that people should wear a brand for the love of it instead of wearing something that is hyped-up or popular. I want all my supporters to love my brand for what it is and personally get to know who I am.



To me, a real career is about doing something you love every single day of your life. Some jobs might pay well, but they can cause a lot of stress and unhappiness. I believe that once you find a job you love, you’ll never have to work a day in your life. Money means nothing to me, and it’s the last thing I care about. As long as I am happy and healthy, I’ll keep doing what I love to do. 

I know it takes years of hard work to get somewhere in life, but I still put in a lot of effort into this brand every single day. My goal is to be able to run this brand for the rest of my life and continue to do what I love to do. I’ll never give up on ASN, it is now my life and forever will be.

-Andy (ASN Clothing)